Overview

• All overseas TV deals now share a unified 2029 expiration to reverse the post-COVID fragmentation of international rights.
• The DFL has appointed Relevent Sports Group to handle media rights across the Americas from the 2026/27 season as its ESPN contract nears mid-2026 expiry.
• A 6.5 percent stake in Dyn and a partnership with One Football are enabling the league to trial direct-to-consumer broadcasts in select markets.
• With only €217 million in international TV revenue per season, the Bundesliga trails the Premier League and La Liga by factors of ten and three, respectively.
• Domestic German rights remain subject to auction under Bundeskartellamt rules, preventing a single global contract at home.