Overview
- Apple announced changes to its App‑Tracking prompt on Monday that remove the word “Tracking,” switch the button labels to “Allow” and “Deny,” and let apps re‑request consent after one year.
- The Bundeskartellamt said it has accepted Apple’s offer as binding and closed its domestic procedure because the new screens will be made content‑wise, linguistically and visually neutral.
- Apple will show the redesigned prompt only to users physically located inside the European Union and plans a phased rollout across most EU countries while Poland follows a separate timetable.
- Regulators have argued the original prompt advantaged Apple by applying different wording and placement for its own apps; France and Italy previously fined Apple about €150 million and €98.6 million respectively.
- The move resolves the German probe but leaves other national fines and parallel EU‑level processes as relevant context and could shift ad revenues and consent flows for app developers and advertisers.