Bumble Reevaluates Signature 'Women First' Messaging Policy

The dating app's new CEO, Lidiane Jones, explores changes to adapt to user feedback and competitive pressures.

Bumble is reconsidering its signature feature where women must message first, as it feels like a burden to some users.
The dating app's new CEO, Lidiane Jones, is exploring options for a relaunch, including pre-written messages for women or allowing men to message first.
The reconsideration of the feature began under former CEO Whitney Wolfe Herd and is part of Bumble's efforts to adapt to changing user needs.
Bumble is testing new messaging options in New Zealand and Australia, with a relaunch expected in the second quarter of 2024.
The company has faced challenges, including a nearly 9% drop in share price over the past year and layoffs of 350 employees.