Overview

• Bumble is reconsidering its signature feature where women must message first, as it feels like a burden to some users.
• The dating app's new CEO, Lidiane Jones, is exploring options for a relaunch, including pre-written messages for women or allowing men to message first.
• The reconsideration of the feature began under former CEO Whitney Wolfe Herd and is part of Bumble's efforts to adapt to changing user needs.
• Bumble is testing new messaging options in New Zealand and Australia, with a relaunch expected in the second quarter of 2024.
• The company has faced challenges, including a nearly 9% drop in share price over the past year and layoffs of 350 employees.