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Bumble Pulls Ads Mocking Celibacy Following Backlash

The dating app apologizes for its controversial campaign, pledges donations to support women and marginalized communities.

  • Bumble's billboards and commercials suggested celibacy is not a valid lifestyle choice.
  • The ads were part of a rebranding effort to attract new users but received widespread criticism.
  • Critics argued the campaign undermined women's autonomy and choices.
  • Bumble acknowledged the mistake, removed the ads, and issued a public apology.
  • The company will donate to the National Domestic Violence Hotline and offer ad space to advocacy groups.
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