Bumble Pulls Ads Mocking Celibacy Following Backlash
The dating app apologizes for its controversial campaign, pledges donations to support women and marginalized communities.
- Bumble's billboards and commercials suggested celibacy is not a valid lifestyle choice.
- The ads were part of a rebranding effort to attract new users but received widespread criticism.
- Critics argued the campaign undermined women's autonomy and choices.
- Bumble acknowledged the mistake, removed the ads, and issued a public apology.
- The company will donate to the National Domestic Violence Hotline and offer ad space to advocacy groups.