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Bullish Launches U.S. Spot Crypto Trading in 20 States After NYDFS Green Light

Backed by NYDFS approvals, the NYSE-listed exchange is courting institutional flow with full-reserve custody via a hybrid liquidity model.

Overview

  • Trading is live in 20 states and territories — including New York, California, Florida, Washington, D.C., Wyoming and Puerto Rico — with more jurisdictions to be added.
  • Entry follows New York’s issuance of both a BitLicense and a money transmission license, clearing a key hurdle for U.S. operations.
  • The platform targets institutions using a combined central limit order book and automated market maker design, alongside full-reserve custody claims.
  • Launch pricing includes zero maker fees for institutional accounts and zero trading fees for approved advanced individual traders.
  • Bitcoin options are scheduled to launch on October 8, margined and settled in USDC, with day-one support from firms including Galaxy Digital, Cumberland and Wintermute.