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Bulgarian Village's Yogurt Festival Continues to Draw Hundreds of Chinese Visitors

Interest in Momchilovtsi grew after a Chinese dairy imported its yoghurt bacteria in 2009.

A local producer shows Bulgarian yogurt displayed during the Yogurt Festival in the village of Momchilovtsi, Bulgaria, August 30, 2025. REUTERS/Spasiyana Sergieva
A local producer shows Bulgarian yogurt displayed during the Yogurt Festival in the village of Momchilovtsi, Bulgaria, August 30, 2025. REUTERS/Spasiyana Sergieva
Rumiyana Cholakova, a local resident in the village of Momchilovtsi presents the process of yogurt making to a Chinese tourist in her home, in Momchilovtsi, Bulgaria, August 29, 2025. REUTERS/Spasiyana Sergieva
Chinese participants of the Yogurt Festival prepare a rice cake next to Chinese yogurt in the village of Momchilovtsi, Bulgaria, August 29, 2025. REUTERS/Spasiyana Sergieva

Overview

  • The late-summer event in the Rhodope Mountains features folk performances as visitors sample yogurt and cheeses from local producers, many of whom speak some Chinese.
  • Chinese travel to the village has continued since the bacteria transfer, with the resulting Mosilian brand now sold in most Chinese supermarkets.
  • Prof. Penka Petrova of the Bulgarian Academy of Sciences says Lactobacillus bulgaricus and other regional strains support immunity, longevity and overall health.
  • Early work by Stamen Grigorov and Élie Metchnikoff helped establish a scientific narrative linking Bulgarian yogurt to longer life.
  • Local makers use cow and sheep milk, noting that taste and texture shift with the seasons under traditional methods.