Overview
- Bulgari staged a rooftop event at its Beverly Hills boutique to unveil the Eternal project’s first chapter, Vimini, drawing Phoebe Dynevor, Paris Jackson, Dree Hemingway, Joshua Jackson, Maude Apatow and Ryan Destiny.
- DJs Kaytranada and Kim Gordon performed as guests toured a curated display of archival jewelry inside the store.
- The in-store heritage exhibition tied to the launch remains open to the public through Feb. 22.
- Vimini translates a 1942 bracelet inspired by Greco‑Roman wicker weaving into a modular design language developed over three years by teams working with creative director Lucia Silvestri.
- Bulgari stated that Eternal will roll out to boutiques in key markets, including New York, Los Angeles, Miami, Boston, San Francisco and Toronto.