Overview
- Build‑A‑Bear has opened a three‑floor, more than 30,000 square foot flagship at ICON Park on Orlando’s International Drive that is operating as an experience‑driven destination.
- The new Design Studio is appointment only and pairs guests with a Design Consultant to preview bespoke designs digitally while a skilled seamstress constructs each custom plush.
- Beyond the classic stuffing and Heart Ceremony, the Workshop includes a bakeshop, a big yellow slide, a rooftop Celebration Terrace, and the largest selection of furry friends at any Build‑A‑Bear location.
- The grand opening drew long lines and promotional giveaways, with the first in‑line visitors eligible for a year of free furry friends according to on‑site reports.
- Built with retail designer Chute Gerdeman, the flagship leans into tourist traffic near Walt Disney World and Universal by offering ICON Park‑exclusive plush and bookable party and souvenir experiences that aim to boost foot traffic and sales.