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Build-A-Bear Opens Internal Review After Teen Says Store Refused 'Charlie Kirk' Bear Name

The teen’s mother reports a corporate apology with a pledge to retrain staff to keep politics out of stores.

Overview

  • Sixteen-year-old Evi McCormick says a Southcenter Mall manager declined her request to print “Charlie Kirk” on a Build-A-Bear birth certificate and threw the document away.
  • McCormick says she handed her payment card to a friend and walked away from the register, and a friend present described the exchange as uncomfortable.
  • A store manager declined to comment to KING 5, and a Build-A-Bear customer service representative said the case is being handled internally.
  • According to McCormick’s mother, corporate initially offered a $20 gift card, later apologized, and pledged staff retraining to prevent politicized interactions.
  • Store signage cautions against “indecent or distasteful” names, and McCormick says she intended to honor Charlie Kirk, who was killed on September 10 during a Utah Valley University event.