Overview
- The flagship officially opened the weekend of Nov. 5–6 and drew lines around the block as visitors streamed into the three-floor, 30,000-square-foot space.
- A first-of-its-kind, appointment-only Design Studio pairs guests with a Design Consultant and a seamstress so visitors can preview custom fabrics and details digitally and have bespoke plush sewn on site.
- The store stocks the largest selection Build-A-Bear has offered at any location and includes ICON Park‑only animals such as a Friendly Flamingo, Green Alligator, and Orlando Pretty Petals Pawlette.
- Expanded experiential offerings include a Build-A-Bear Bakeshop, a Scent Bar, Hear Me voice/music stations, a Personalize Me embroidery station, a kids’ slide, and a rooftop Celebration Terrace with views of the Orlando Eye.
- Build-A-Bear worked with retail designer Chute Gerdeman on the immersive layout and local leaders say the flagship fits International Drive’s move toward experience-driven attractions that could boost tourist dwell time and spending.