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Buick Unveils Electra Orbit Concept in China

It previews Buick’s push into upscale electric sedans through a DS-inspired silhouette with scissor-style doors.

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GM China Unveils Retro-Futuristic Buick Electra Orbit Concept
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Overview

  • The Electra Orbit debuted on August 5 as a four-door electric sedan concept exclusive to Chinese buyers under Buick’s new Electra sub-brand.
  • GM China Advanced Design Studio led the design with artistic visualization support from GM Korea, highlighting General Motors’ cross-border collaboration.
  • Measuring nearly six meters long, the concept melds retro Citroën DS curves with dramatic features including scissor doors and 24-inch wheels.
  • Inside, a 2+2 cabin showcases a full-width “Ring” digital display and a holographic globe hovering beneath the windshield for a retro-futuristic ambiance.
  • Buick has not disclosed technical specifications, though it indicates elements of this concept may inform future flagship electric sedans.