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Buick Unveils Electra Orbit, a Retro-Futuristic EV Concept for China

It indicates Buick’s ambition to redefine its luxury EV image by marrying heritage space-age aesthetics with cutting-edge digital innovation.

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GM China Unveils Retro-Futuristic Buick Electra Orbit Concept
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Overview

  • The Electra Orbit concept sedan debuted in China on August 5–6, showcasing Buick’s latest flagship design direction under its Electra sub-brand.
  • Exterior proportions recall 1950s space-age icons and the Citroën DS, with sculptural fenders housing 24-inch wheels and four scissor-style doors.
  • The cabin centers on a full-width “Ring” digital display and a wormhole-inspired AI assistant accessed via a spherical console controller.
  • GM China’s Advanced Design Center led development with artistic support from GM Technical Center Korea to blend heritage cues and futuristic EV architecture.
  • Buick has not released powertrain details or a production timeline, confirming the Electra Orbit remains a design study rather than a confirmed production model.