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Bugatti Teases Solitaire as First Car in One-of-One Coachbuilt Program

A single teaser image hints at Bugatti’s first bespoke coachbuilt model ahead of its August 7 debut

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Overview

  • Bugatti will fully unveil Solitaire on August 7 as the inaugural creation of its new ultra-exclusive one-of-one coachbuilt series
  • The teaser image released August 6 offers the only glimpse so far of Solitaire’s handcrafted design and unique details
  • The program revives the automaker’s historic in-house coachbuilding tradition pioneered by Jean Bugatti in the 1920s and 1930s
  • It caters to ultra-wealthy collectors seeking one-off vehicles while reinforcing the brand’s shift toward individualized luxury
  • Bugatti confirms its current hand-built super-luxe models will remain in production alongside the bespoke program