Overview

• Buffalo Trace Distillery unveiled Sazerac Rye Whiskey 100 Proof on July 21 as its first major core expression update in years.
• The proof increase from 90 to 100 amplifies structure and spice with bolder citrus notes and a soft licorice finish while retaining the classic clove, vanilla and pepper profile.
• Sazerac Rye 100 Proof is now rolling out in select U.S. markets at a suggested retail price of $29.99 per 1-liter bottle to consumers and the trade.
• The new expression joins the Sazerac Barrel Select program, allowing bars to hand-pick and brand single barrels of the higher-proof rye.
• Buffalo Trace leaders say the release responds to growing bartender demand for spirits that maintain flavor integrity under dilution and enhance cocktail performance.