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Buenos Aires Parrilla Defends Meat-and-Wine Identity After Vegan’s One-Star Review Goes Viral

The viral reply has fueled a debate over whether traditional parrillas should adapt to changing dietary trends.

Overview

  • Vegan diner Matías Aimi left a one-star Google review at Madre Rojas in Villa Crespo, citing lack of vegan options and unresponsive customer service.
  • The restaurant owner posted on X that the venue is a meat-and-wine concept and defined inclusion around accessibility needs rather than personal dietary choices.
  • The head chef improvised an off-menu vegan meal of grilled vegetables and leek escabeche, but the diner remained dissatisfied.
  • Screenshots of the exchange shared by @BurgerFcts on X went viral, drawing thousands of interactions and making the topic trend.
  • Madre Rojas has maintained its original stance and has not announced any adjustments to its menu or service approach.