Overview

• On August 12–13, the Junta Electoral de la provincia de Buenos Aires formally rejected Leonardo Gorri’s bid to include his alias ‘No soy Messi’ on the September 7 municipal council ballot
• The board highlighted that “MESSI” is a registered trademark owned by Lionel Andrés Messi Cuccittini, barring its use in campaign materials
• Officials warned that authorizing the nickname could exploit Messi’s global recognition and generate possible confusion among voters
• The resolution noted that private-law trademark conflicts cannot be adjudicated within the tight, preclusive timeframe of the electoral process
• Leonardo Gorri remains a candidate on the Sentido Común Marplatense list but must appear on the ballot under his legal name