Overview
- Set for November 13–17, the 15th edition organized by the Economy Ministry and the private sector targets a nationwide consumption boost beyond the 172.9 billion pesos reported in 2024.
- BMV/IPC participants include La Comer, América Móvil/Telcel, Chedraui and Alsea, though La Comer and Chedraui had not published detailed promotions as of the latest reporting.
- Telcel confirmed discounts of up to 50% on smartphones from Apple, Samsung, Motorola, OPPO, Xiaomi and ZTE, while Starbucks will take 40% off all products from November 13 to 17.
- E‑commerce plans feature deep cuts, with Mercado Libre reportedly preparing up to 60% off plus cashback and interest‑free months, Temu advertising discounts up to 90% and 1,500‑peso coupons, and PayPal offering up to 1,000 pesos off after 6,000 pesos in purchases across 200+ merchants.
- Profeco urged shoppers to verify real prices, buy from formal sellers and keep proof of offers, and it will run special monitoring during the event with possible sanctions for merchants that fail to honor promotions.