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Buen Fin Opens With 215,000 Participants as Electronics Lead Early Sales

Consumer agencies are policing prices to steer buyers toward verified deals.

Overview

  • Mexico’s five‑day shopping program runs from November 13 to 17 with 215,988 registered businesses, according to Concanaco Servytur.
  • Day‑one purchases centered on electronics, appliances, and apparel, with Concanaco reporting 70% of transactions in physical stores and category shares near 28% for white goods/electronics and 12% for clothing and footwear.
  • Profeco launched a national monitoring operation, logged three complaints and 90 advisories by midday on the first day, and urged use of its price‑history tools to verify real discounts.
  • Condusef warned about over‑indebtedness and online fraud, advising budgets, price comparisons, cautious use of no‑interest installments, and protection of banking data.
  • Sener said LP gas supply is assured through coordination with distributors after Amexgas alerts, while organizers and retailers target sales broadly projected between 165 and 200 billion pesos and major chains such as Walmart and Oxxo rejoined the campaign.