Overview
- Organizers project more than 200,000 participating businesses and a sales spillover above 200 billion pesos for the 15th edition running Nov. 13–17.
- An official mobile app launches Nov. 13 with interactive maps, filters and QR verification to confirm that stores are formally registered.
- Profeco will publish price behavior on elbuenfin.profeco.gob.mx and deploy 1,174 staff with 165 service modules to monitor compliance and receive complaints.
- The SAT confirmed a 500 million‑peso consumer raffle for eligible electronic purchases and merchant prizes including a top award near 260,000 pesos, with business registration open until Nov. 12.
- Industry groups report rising digital fraud risks, citing a 47% jump in e‑commerce fraud attempts in 2024 and high consumer concern, and advise measures such as multifactor authentication, HTTPS checks and avoiding public Wi‑Fi.