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Buen Fin 2025 Set for Nov. 13–17 as Walmart Rejoins and Retailers Stretch Discounts

Authorities will deploy an official app, strict oversight, plus a 500‑million‑peso SAT draw to steer shoppers toward verified deals, electronic payments, formal commerce.

Profeco reveló cuales fueron las empresas que recibieron más quejas durante El Buen Fin
SAT anuncia Sorteo El Buen Fin 2025 con una bolsa total de 500 millones de pesos
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Overview

  • Merchant registration remains open through Nov. 12, with eligibility tied to an active RFC, Buzón Tributario, a POS terminal, and a positive tax‑compliance opinion.
  • Concanaco projects participation above 200,000 businesses and an economic spillover exceeding 200 billion pesos, with a push for MiPyMEs and products bearing the Hecho en México mark; the app goes live Nov. 13 to find registered stores and verify listings.
  • Profeco will run a nationwide operation during Nov. 13–17, deploy 1,174 staff with 165 modules, and publish price behavior for 480 products across 399 sites at elbuenfin.profeco.gob.mx.
  • The SAT’s El Buen Fin Draw is scheduled for Dec. 5 with 500 million pesos in prizes for card purchases of 250 pesos or more at registered merchants, plus a 100‑million‑peso pool for participating businesses.
  • Retail cadence expands the window: Walmart’s El Fin Irresistible runs Nov. 6–19 with overlap, Walmart returns to participate in Buen Fin Nov. 13–17, and Mercado Libre offers Meli+ early promotions Nov. 10–12.