Overview
- Authorities reported more than 59 million eligible electronic transactions and roughly 215–216 thousand participating businesses, about a 13% increase from 2024.
- SAT confirmed a 500 million peso prize pool split between consumers and merchants, with the winners list going live December 8 and prizes delivered before January 6, 2026.
- Business chambers said most firms saw sales gains of up to 30% during the event, and 68% of surveyed entrepreneurs favored extending the sale by one day.
- Consumer-protection officials logged 311 complaints with a 92.9% conciliation rate and monitored prices on over 55,000 products.
- Analysts cautioned that average daily sales rose only about 0.8% nominal versus last year’s shorter event and likely fell in real terms as consumer confidence has declined for 11 straight months.