Overview
- The five‑day 15th edition runs November 13–17 with 215,988 registered businesses on the official platform, according to Concanaco‑Servytur.
- Sedeco set a 250 billion‑peso sales target, and the federal Sorteo El Buen Fin auto‑enrolls qualifying card transactions made during the event.
- Major chains including Walmart and Oxxo returned, while retailers such as Sanborns promote discounts up to 50% and months without interest.
- Profeco deployed nationwide brigades, recorded early complaints and began conciliations, as Condusef cautioned against online fraud and excessive credit use.
- E‑commerce’s expanding role pressures delivery networks, with Mercado Libre highlighting most shipments within 48 hours, and Sener assuring LP‑gas supply after an industry alert.