Overview
- The 15th edition runs November 13–17 with five days of discounts across physical and online retailers in Mexico.
- Profeco will field 1,196 staff with 169 service modules and brigades in 337 malls, plus Teléfono del Consumidor and digital conciliation platforms to handle complaints in real time.
- Shoppers can verify merchants through the official Buscador on elbuenfin.org, scan campaign QR codes to confirm participation, and use an official app slated to launch on November 13.
- Mercado Libre announced up to 60% off, deliveries in under 24 hours in 28 cities, and up to 24 months without interest via Mercado Pago, with MELI+ early access from November 10–12.
- Bank and tax incentives include Banamex bonuses of 10%—or 30% during Horas Banamex from 3–5 p.m.—on qualifying MSI purchases with prior registration, and SAT’s Buen Fin lottery for card buys of at least 250 pesos at registered stores with the draw on December 5.