Overview
- Profeco’s special operation recovered approximately 998,491.49 pesos for consumers and achieved a resolution rate above 92% of reported cases by the close of the campaign.
- The most frequent problems were failure to honor advertised prices, unfulfilled promotions or offers, and refusal or delays in delivering paid products.
- Clothing and footwear led complaint volumes, followed by televisions and household appliances, with major retailers such as Walmart, Soriana, Sam’s Club, Coppel and Bodega Aurrerá drawing the most claims.
- Regulators expanded oversight with thousands of in-store price tags placed and extensive checks—28,226 products reviewed and 1,554 online ads monitored, leading to 18 corrections and 14 withdrawals.
- Concanaco reported sales increases of up to 30% for participating merchants, with strong participation in Mexico City and Querétaro as shoppers compared prices and bought more cautiously.