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Buen Fin 2025 Closes With Broad Sales Gains as Profeco Reports High Conciliation

Consumer agency figures indicate most disputes were resolved on the spot with nearly 1.9 million pesos returned to shoppers.

Overview

  • Concanaco-Servytur’s preliminary survey found 71% of businesses rated the edition good or excellent, with many reporting sales increases and final national tallies still pending.
  • Electronic payments dominated purchases, with about 79% of transactions made with cards, according to the industry’s post-event polling.
  • Regional chambers reported varied outcomes, including sales up around 30% in Puebla and Yucatán and gains of roughly 15%–25% in Tijuana, while some Morelia retailers described mixed results.
  • Profeco logged 311 inconformities, resolved 92.9% through immediate conciliation, and recovered 1,885,683.44 pesos, with the most frequent issues tied to prices, promotions, and product delivery.
  • Walmart, Soriana and Sam’s Club led the list of providers with the most complaints, and CDMX police reported 29 arrests for store thefts with about 444,757 pesos in goods recovered.