Budweiser Teases Super Bowl Ad Featuring Clydesdale Foal

The 15-second teaser highlights the return of Budweiser’s iconic horses and will air in select local markets during Super Bowl 59.

Budweiser’s Super Bowl 59 teaser introduces a Clydesdale foal alongside its iconic horses, set to the Bellamy Brothers' 1976 hit 'Let Your Love Flow.'
The ad emphasizes themes of 'grit, resilience, and dedication,' aligning with the brand's 'This Bud’s For You' tagline.
Directed by award-winning filmmaker Henry Alex Rubin, the ad will air in select U.S. markets, including New Orleans, Houston, and St. Louis, among others.
This local-market strategy reflects a shift in advertising approaches, as national Super Bowl ad slots remain costly, with rates exceeding $7 million for 30 seconds.
The Clydesdales, a long-standing symbol of Budweiser, return as part of Anheuser-Busch’s efforts to reinforce traditional branding following recent challenges.