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Buddy Sets Digital, Disc and Limited VHS Release After Surprise Box-Office Breakout

The multi-format rollout turns the film’s VHS-era look into a marketing tool to extend its theatrical momentum.

Overview

  • Saban Films confirmed that Buddy will be available on digital platforms on October 13, 2026, with Blu-ray and DVD arriving December 8, 2026, and Witter Entertainment opening limited-edition VHS pre-orders on November 24, 2026.
  • The home-video dates follow a strong theatrical run that cost roughly $3 million to make and has grossed about $26–27 million, making the film one of Saban Films’ top earners and a high performer for Roadside Attractions.
  • Distributors have leaned into fan activity by staging eventized theatrical programming, including a sing‑along reissue with a gala screening at the Glendale Alex Theatre and nationwide event dates.
  • The decision to offer a collectible VHS matches the film’s deliberate 1990s children’s-show and analog-horror aesthetic and uses nostalgia as a direct marketing hook through a boutique label that specializes in retro formats.
  • Streaming-platform deals and the Blu-ray/DVD special-feature list have not been announced, and the film’s cross-format success could push studios to treat grassroots viral buzz as a sellable asset for future low-budget genre films.