Bud Light Seeks Super Bowl Redemption After Mulvaney Controversy

Anheuser-Busch aims to recapture audience with humorous ad, alongside spots for Budweiser and Michelob Ultra featuring Lionel Messi.

Bud Light is returning to the Super Bowl with a humorous ad featuring new and familiar characters, aiming to regain customers lost after a controversy involving a social media promo with transgender TikTok star Dylan Mulvaney.
Anheuser-Busch, the parent company of Bud Light, will also air Super Bowl ads for Budweiser and Michelob Ultra, with the latter featuring global soccer icon Lionel Messi.
Revenue at Anheuser-Busch's U.S. division fell 13.5% in its most recently reported quarterly results, largely due to a decline in Bud Light sales.
Last year, Bud Light lost its position as America's top-selling beer to Mexican pilsner Modelo Especial.
The Super Bowl, which draws more than 100 million viewers, is a critical advertising opportunity for brands, with a 30-second spot costing $7 million this year.