Bud Light Sales Sink After Backlash Over Partnership With Transgender Influencer, Modelo Especial Becomes Top-Selling US Beer

Modelo Especial topped Bud Light in US beer sales for the second straight month in June following a drop in Bud Light sales due to controversy over a promotion with a transgender influencer.
Bud Light faced criticism from conservatives over a partnership with transgender influencer Dylan Mulvaney, leading to a 28.5% drop in sales the week of July 1.
Other Anheuser-Busch brands like Michelob Ultra and Busch Light also saw sales declines, while Modelo Especial's sales rose 11.4%.
Modelo Especial captured 8.7% of the beer market in June compared to 7% for Bud Light, though Bud Light remains the top-selling beer for the year so far.
Constellation Brands, Modelo Especial's parent company, aims to attract more non-Hispanic customers after success in the Hispanic market.