Bud Light Sales Plummet Following Backlash Over Transgender Influencer Partnership

Bud Light partnered with transgender influencer Dylan Mulvaney, sparking conservative backlash and calls for a boycott.
Bud Light sales declined significantly, with the brand losing its top spot as America's best-selling beer.
Rivals like Modelo Especial, Miller Lite, and Coors Light gained ground as Bud Light's sales dropped.
Anheuser-Busch, Bud Light's parent company, reported steep declines in U.S. revenue and profit.
Anheuser-Busch states most consumers still have a favorable view of Bud Light but the brand aims to avoid controversy going forward.