Bud Light sales plummet as drinkers shift preferences

Bud Light has fallen from the top selling beer brand in the US based on dollar sales and volume.
Other brands like Modelo Especial, Miller Lite, and Coors Light are gaining ground and outselling Bud Light.
Bud Light's decline is also negatively impacting sales of Budweiser which continues years-long downward trend.
Younger drinkers are moving away from Budweiser brands toward Mexican imports, hard seltzers, and canned cocktails.
ABInBev, owner of Budweiser brands, is refocusing efforts on alternative beverages to appeal to changing consumer preferences.