Bud Light sales plummet after conservative backlash over partnership with transgender influencer

Bud Light faced criticism and boycotts from conservatives after partnering with transgender influencer Dylan Mulvaney.
Bud Light's sales fell 26% in one week due to the controversy, resulting in over $5 billion in market value lost.
Bud Light disabled comments on videos and placed two marketing executives on leave in response to the situation.
Anheuser-Busch's CEO downplayed the brand's ties to Mulvaney but plans to triple marketing spending on Bud Light.
The controversy has sparked a broader debate over companies taking political stances and the acceptance of transgender individuals.