Bud Light Pours New Marketing Efforts Amid Sales Struggles Over Transgender Partnership

Bud Light's controversial partnership with trans influencer Dylan Mulvaney led to boycotts and a 26.8% drop in sales.
Bud Light will invest heavily in a new ad campaign this summer to win back customers and stabilize declining sales.
The new ad campaign will emphasize activities shown in outdoor settings using NFL players and country music stars.
Marketing executives see the Mulvaney controversy as a learning opportunity and are adjusting strategies to reconnect with their base .
Other companies like Coors Light will continue LGBTQ-themed marketing despite potential backlash to show support for inclusiveness.