Bud Light Partners with Comedian Shane Gillis in Brand Rehabilitation Effort

The move follows a controversial partnership with transgender influencer Dylan Mulvaney that led to a significant drop in sales.

Bud Light has partnered with comedian Shane Gillis in a bid to rehabilitate its brand image after a controversial partnership with transgender influencer Dylan Mulvaney led to a significant drop in sales.
The brand's previous marketing VP, Alissa Heinerscheid, who had advocated for a more inclusive approach, has reportedly been let go.
Gillis, known for his politically incorrect humor and appeal to conservative audiences, was previously fired from Saturday Night Live over old jokes perceived as racist.
This partnership follows Bud Light's recent nine-figure deal with the UFC, marking a clear shift in the brand's marketing strategy.
Despite these efforts, it remains to be seen whether Bud Light can regain its position as America's top-selling beer brand.