Bud Light Partners with Comedian Shane Gillis Amid Backlash

Following a tumultuous year marked by a boycott over its partnership with transgender influencer Dylan Mulvaney, Bud Light seeks to regain conservative support by teaming up with Shane Gillis, a comedian previously fired from SNL for offensive remarks.

Bud Light announces a new partnership with comedian Shane Gillis, aiming to recover from the previous year's boycott triggered by its collaboration with transgender influencer Dylan Mulvaney.
Shane Gillis, known for his controversial humor, was previously dismissed from Saturday Night Live in 2019 for making racist and homophobic comments.
The partnership with Gillis is seen as an attempt by Bud Light to win back conservative customers and move past the 'ultra-woke' label.
Critics and fans react to the partnership, with some accusing Gillis of selling out and others seeing it as a strategic move to appeal to a broader audience.
Bud Light's sales plummeted following the Mulvaney partnership, leading to significant financial losses and the brand losing its position as America's top-selling beer.