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UPDATED 7 months ago

Bud Light Falls to Third in U.S. Beer Sales After Boycott

Once the leading beer, Bud Light now trails behind Modelo Especial and Michelob Ultra following a backlash over a marketing campaign.

Bud Light's market share dropped to 6.5% in the four weeks ending July 6, 2024.
Modelo Especial leads with 9.7% of beer dollar sales, followed by Michelob Ultra at 7.3%.
The boycott began after a promotional campaign with transgender influencer Dylan Mulvaney in April 2023.
Anheuser-Busch, which owns Bud Light, also brews Michelob Ultra, the new second-place beer.
Bud Light remains the top-selling beer in the U.S. by volume but has not fully recovered financially.

The Daily Caller

Cleveland Plain Dealer

Washington Examiner