Overview

• Bud Light's market share dropped to 6.5% in the four weeks ending July 6, 2024.
• Modelo Especial leads with 9.7% of beer dollar sales, followed by Michelob Ultra at 7.3%.
• The boycott began after a promotional campaign with transgender influencer Dylan Mulvaney in April 2023.
• Anheuser-Busch, which owns Bud Light, also brews Michelob Ultra, the new second-place beer.
• Bud Light remains the top-selling beer in the U.S. by volume but has not fully recovered financially.