Bud Light Faces Backlash, Sales Drop Over Transgender Partnership

Bud Light partnered with transgender influencer Dylan Mulvaney, leading to conservative criticism and boycotts.
The backlash caused Bud Light's sales to drop significantly and led two executives to take a leave of absence.
Senators Ted Cruz and Marsha Blackburn called for an investigation into whether the partnership violated guidelines against marketing to underage audiences.
Mulvaney has spoken out about the mental health toll from the criticism, while other trans influencers report fewer brand deals.
Competing brands like Miller Lite have also faced criticism from conservatives over advertising seen as too "woke."