Bud Light faces backlash, sales drop over transgender influencer partnership

Bud Light partnered with transgender influencer Dylan Mulvaney to promote a March Madness basketball marketing campaign.
Conservative critics called for boycotts of Bud Light in response, and the brand's sales dropped 17% the following week.
Two top Bud Light marketing executives have taken leaves of absence amid the criticism.
In response, Arkansas Gov. Sarah Huckabee Sanders and other Republican governors launched "Real Women" koozies to mock Bud Light.
The controversy highlights the political divisions around transgender rights and risks of "woke" brand marketing.