Bud Light faces backlash, sales decline over transgender influencer partnership

Bud Light partnered with transgender influencer Dylan Mulvaney, angering some conservative customers and leading to calls for a boycott.
Bud Light's sales and pours at restaurants have declined substantially, and two marketing executives have taken a leave of absence.
While some experts say inclusive marketing is important for reaching younger consumers, the brand may have miscalculated the potential for backlash.
Bud Light now plans to spend heavily on marketing to win back customers, but building trust and balancing a divided base will likely take time.
The situation highlights the challenges companies face in taking a stand on social issues or partnering with influencers in today's polarized climate.