Bud Light Controversy Costs Billions as Sales Plummet

Bud Light angered conservatives and the LGBTQ community by partnering with transgender influencer Dylan Mulvaney.
The partnership resulted in boycotts, public outcry, and a decline in Bud Light's stock price and sales.
Bud Light distanced itself from Mulvaney, leading the LGBTQ community to accuse the company of abandoning her.
Mulvaney says she has had trouble sleeping due to the hate she has received.
HSBC downgraded Anheuser-Busch's stock due to leadership questions and a crisis in brand culture.