Overview
- The beer uses snow collected at Highmark Stadium after the season’s first snowfall and was brewed at Anheuser-Busch’s Baldwinsville, NY facility.
- Blizzard Brew will be sold in custom 16-ounce cans at select Buffalo-area retailers and at the Bills’ final regular-season home game.
- The release is positioned as a tribute to Bills Mafia volunteers who clear the stadium in winter.
- Bills legend Andre Reed is slated to join the celebration at the final home game.
- Team and Bud Light officials cited a partnership of nearly 25 years and noted the timing as the venue approaches its final season in use.