Overview
- A closeout sale with steep discounts is underway through Jan. 31.
- The owner plans to keep the website active and sell at regional gun shows while focusing on a growing firearm-target business.
- He says foot traffic fell after Trump returned to the White House and that the store "has kind of run its course."
- Sales had climbed during Biden's term and spiked around Trump's legal troubles, including after the Mar-a-Lago FBI search.
- The business evolved from a 2019 mall kiosk to a 2020 Bensalem storefront and marketed provocative "Trump 2028" gear in a swing county Trump narrowly carried in 2024.