Overview
- The Tampa Bay Buccaneers posted a preseason hype clip that used viral footage of a bison flipping a man and captioned it “Flipping out because it’s almost football season,” a post published on Monday that quickly drew criticism.
- The man in the video was identified as Carl Isom-McDaniel, who was injured at Bridge Bay Campground in Yellowstone, suffered multiple broken bones, underwent surgery, and is reported to be expected to survive.
- Fans reacted angrily to the team’s tone, calling the choice insensitive given McDaniel’s injuries, and several outlets report the team has not issued a public statement explaining the post.
- Reporting says the Buccaneers removed the video after the backlash, but the deletion did not include an accompanying apology or clarification from the organization.
- The episode highlights how using real harm for viral marketing can create reputational risk for sports teams and shift attention away from training camp and roster coverage while raising questions about social‑media judgment.