Buc-ee's Pursues Legal Action Against Barc-ee's Over Alleged Trademark Infringement

The Missouri travel stop remains closed as Buc-ee's claims its branding unlawfully mimics the Texas chain’s trademarks.

Buc-ee's filed a federal lawsuit on March 19, 2025, accusing Missouri-based Barc-ee's of trademark infringement, citing similarities in logos and branding.
Barc-ee's logo, featuring a cartoon dog in a yellow circle, is alleged to closely resemble Buc-ee's iconic beaver mascot and design elements.
Barc-ee's owner, John Lopez, denies any legal infringement, stating his legal team believes the business complies with trademark laws.
Barc-ee's temporarily closed on March 12, 2025, citing construction challenges, and remains shut as the lawsuit progresses.
This lawsuit is part of Buc-ee's ongoing efforts to protect its intellectual property, with a history of similar legal actions against businesses in the U.S. and abroad.