Overview

• Meester fronts Bubble’s first 360-degree brand effort, the “Radical Joy” campaign, revealed on Sept. 18.
• Founder-CEO Shai Eisenman cites Meester’s cross-generational recognition as key to broadening the brand’s reach.
• Bubble is amplifying clinical and dermatological claims across in-store displays and packaging to counter perceptions tied to playful design.
• New launches target adult concerns, including a moisturizing eye cream, as the brand grows up with its customer base.
• The company has hired an investment bank to evaluate future options, and brand data show a mixed customer base with 23% under 17 and 19% ages 26–35.