Overview

• On July 31, BTS member Kim Taehyung was unveiled as the new face of Coke Zero in South Korea in a campaign led by Coca-Cola Korea under LG Household & Health Care.
• Global fans have revived the #BoycottCoke movement, citing BDS listings and WhoProfits reports that allege Coca-Cola Israel operates facilities in occupied West Bank territories.
• Supporters of V point out that Coca-Cola Korea has been managed locally since 2007 and retains its profits within the Korean economy, independent of the U.S. parent company.
• Fans had raised similar concerns a day earlier when Jungkook was criticized for being pictured with a Starbucks cup, a brand also targeted over alleged Israeli ties.
• Neither V nor his agency HYBE has issued a statement on the backlash, and the Coke Zero campaign continues to run in South Korea.