BTS' V and IU's 'Love Wins All' Music Video Garners Praise Amid Challenging Filming Conditions

Despite impending military enlistment and harsh winter filming conditions, V's dedication to the project shines through.

BTS' V and IU's music video for 'Love Wins All' has been a hit since its release on January 24, 2024, with fans praising the on-screen chemistry and acting prowess of the two artists.
The music video, which was filmed in harsh winter conditions, required V to run for seven hours and perform a physically demanding scene that led to near exhaustion.
V was cast in the music video because he embodied the 'mood of a young boy' but also exuded a 'cool and reliable feeling after the transformation', according to IU.
V decided to star in the music video because he loved the song and wanted to work with Director Um Tae-hwa, known for directing renowned K-dramas like Concrete Utopia.
Despite his busy schedule and impending military enlistment, V was committed to the project, even ordering a coffee truck and a Bunggeopang truck for all the staff present at the shooting venue.