BTS' Suga Causes Frenzy with Valentino 'Narratives' Campaign

The K-pop star's involvement in the high-fashion campaign leads to server crashes, as fans eagerly await his return from military service in 2025.

BTS' Suga is the face of Valentino's 'Narratives' campaign, modeling high-fashion looks from the Italian luxury house.
Suga was announced as a Valentino brand ambassador in 2023 and the campaign was filmed before his military enlistment in September 2023.
The campaign has caused a frenzy among fans, with servers crashing due to the high traffic following the release of the campaign.
Suga is currently serving his mandatory 18-month military service, along with all other members of BTS.
The K-pop group is expected to reconvene in 2025, after all members have completed their military obligations.