Overview
- BTS performed three sold-out shows at Estadio Único Diego Armando Maradona on Wednesday, Friday and Saturday, drawing roughly 158,000 people across the run.
- Members gave local nods on stage—wearing Argentina shirts, singing a national chant and accepting mate—while the city had formally named the group an 'invitado de honor' earlier this year.
- The visit triggered a parallel 'Hola Corea' program run by the South Korean embassy and Centro Cultural Coreano that attracted about 25,000 participants and drew sustained coverage in South Korean media.
- Local tourism agencies reported occupancy above 95% and Booking searches nearly 600 times higher than last year, with short-term rental prices and concert merchandise surging and access routes strained by heavy traffic and a bus fire that delayed some fans.
- Organizers selected shows from the South American leg for cinema distribution to more than 80 countries and about 3,800 theaters, and the band had an unexpected flight stop in Rosario because Ezeiza’s runway was closed for work.