BTS' Jin Captivates Milan Fashion WeekGucci Brand Ambassador
The K-pop superstar showcased a striking fusion of office and biker aesthetics at Gucci's Fall-Winter 2025/2026 show, earning widespread praise for his style and charisma.
- Jin, a member of BTS and Gucci's global brand ambassador since 2024, attended the Fall-Winter 2025/2026 showcase at Milan Fashion Week on February 25, 2025.
- The singer's ensemble featured a black leather jacket with Gucci's signature GG logo, paired with a pinstriped blue shirt, black trousers, and diamond-studded accessories.
- Jin's appearance at the event drew significant attention online, with fans and commentators praising his elegance and labeling him the 'main character' of the show.
- The Gucci event also included appearances by Hollywood stars such as Jessica Chastain, Yara Shahidi, and Dev Patel, further elevating its prominence.
- Gucci, facing challenges with declining revenues, continues to strengthen its ties with South Korea, with Jin playing a key role in the brand's global appeal.
Free Press Journal 
Hindustan Times 
WWD 